PRESS RELEASES
HDA’s Home Plan Magazine, DesignAmerica™ Redesigned
HDA, Inc. Plans Web Site Re-Design
Houseplansandmore.com Introduces Greener Home Plans
HDA, Inc. Attending IBS Show In Las Vegas
HousePlansAndMore.com Goes "Green"
HDA Offers Over 800 Project Plans
HDA Introduces The Builder Of The Year Award
Houseplansandmore.com Launches Their Second Blog
HDA Unveils New YouTube Movies
HDA Redesigns Its Project Plans Web Site
Dream Big With HDA’s New Luxury Magazine
HDA, Inc. Doubles Builder Network
Houseplansandmore.com Offers An Engaging Blog
HDA Introduces Three New Home Plan Books
HousePlansAndMore.com Simplifies Your Dream-Home Search
HDA, Inc. Gears Up for the 2008 International Builders' Show
HDA, Inc. Launches E-Campaign
Find Thousands of HDA, Inc. House & Project Plans at Lowe’s
HDA, Inc. Adds Exciting New Features to Web Site
St. Louis (May 29, 2009) – Leading home plan company, HDA, Inc. has redesigned its magazine DesignAmerica™ with consumers in mind. DesignAmerica™, which has been published for over five years has proven to be a mainstay for those looking to see the latest best-selling home plans and the hottest trends in the housing market today. Now, HDA has redirected the focus of its latest issue of this best-selling home plan magazine and is providing consumers with even more terrific photography within its articles and plan pages.
DesignAmerica™, which has been published both as a quarterly and bi-annual throughout the last five years is distributed nationwide to Lowe’s stores. The upcoming issue, on sale June 30th, addresses the increasing popularity in country style homes. Filled with nearly 200 designs that are specifically created for old-time, undeniable country charm, consumers browsing the pages of this issue will immediately be taken back to a time that was simple and easy. But, these country homes featured in this issue are now filled with every possible amenity imagined making life anything but primitive. Filled with tremendous interior photography throughout, DesignAmerica™ aims to please. Plus, the topic of old-time country charm is expanded upon in some terrific articles and provides consumers with several great examples on how to achieve such a look in a newly built home.
"DesignAmerica™ has really come a long way from its premier issue. Not only have we added higher quality photography, the content of the articles is better integrated with the overall theme of each issue. And, we began printing the magazine on higher quality glossy paper to better enhance the stunning photography being featured. All of these factors have created a winning combination that is both stylish and upscale," says Kim King, HDA's Publications Manager.
In addition to the spectacular photography, the home plans offered in this magazine are also now available in the increasingly popular PDF file format. Purchasing home plans from this magazine in a PDF file format allows the consumer to resize and reproduce the plans to fit their needs. However, it is important to realize that the actual design of the home cannot be altered with a PDF file. Purchasing home plans in a PDF file format also allows for immediate receipt of your purchase since they can be emailed directly to the consumer during regular business hours. This is just another way HDA continues to strive to offer their customers the highest quality product and service all delivered in the timely manner they desire.
All the home designs featured in DesignAmerica are available for purchase from HDA, by calling the toll-free customer service line at 1-800-373-2646 or visiting www.houseplansandmore.com. HDA’s web site, www.houseplansandmore.com offers a staggering collection of more than 17,000 house designs. With this vast quantity, everyone searching for a home plan is sure to find exactly what they are looking for. And, because some designs may be close but not quite perfect, HDA provides a simple modification service to customize any plan purchased from their web site, plan books or magazines. For more information on this magazine, please visit www.designamerica.com.
HDA also offers many other publications including titles such as Over 425 Small Home Plans, Home Plans for a Smaller Lot and Luxury Home Plans, all of which can be purchased at Lowe’s stores across the United States.
For more information on HDA, Inc., their home plan publications, and to view the countless home plans they offer, please visit www.houseplansandmore.com.
HDA, Inc. Plans Web Site Re-Design
New Features And Content Help Customers Find Their Dream Home With Ease
St. Louis (February 27, 2009) – It’s no secret that consumers are turning to the Internet for more and more purchases. For a company to stay at the top of their industry, they must employ a stimulating, yet user-friendly Web site, that’s located on the front page of any search engine. HDA, Inc., a St. Louis-based distributing, merchandising and publishing company, is in the process of an extensive re-design to its current home plan site, www.houseplansandmore.com, to meet this need.
With more than 17,000 home plans to choose from, users may find the task of searching for a new home a bit daunting. But with HDA's re-designed home plan site, finding just the home plan you’re looking for will be easier than ever. Consumers are able to search by home plan style, size, estimated cost-to-build and over 90 design features that are included in popular homes being built today. HDA’s search features provide an easy-to-follow and comprehensive way to narrow the field and pinpoint what type of house is your dream home. And the cost-to-build tool is a unique feature that allows the home plan searcher to ensure they will stay within their set budget.
In addition to the relatively new Photo Gallery, a Video Gallery will be added to give consumers a true feel for the home they are interested in purchasing. Visitors to the new site will be able to click on the Photo Gallery or Video Gallery to view all plans with photos or videos available. When viewing a single plan, click on the camera or video icons to view available images associated with a particular home. It is a fun and simple way to take the customer on a virtual tour through the home.
"It is a very challenging task to create an aesthetically pleasing website that also provides all the elements that customers have seen in years past. We can’t change the site completely or customers may become lost when things are not where they used to be," said Jenn Ernst, Marketing Supervisor at HDA. "We can, however, highlight competitive advantages and organize the site in a more efficient way."
With all of the additions and the web site’s current features perfected, the re-designed www.houseplansandmore.com is sure to attract more and more visitors and keep its existing customers satisfied for many years to come. “Within the web world, e-marketing has never been more valuable, and over the past year, HDA's content-rich home plan site has hoisted itself to the top results in the major three search engines, Google, Yahoo! and MSN," said Sihn Starr Rossi, Webmaster at HDA. "With all of the additional features the re-designed site will include, www.houseplansandmore.com will be content-rich, more user-friendly and more unique than even the current one."
To visit the current Web site, and to find more information about HDA, Inc., please visit www.houseplansandmore.com or call 314-770-2222. Look for the re-designed www.houseplansandmore.com to be launched in June 2009.
ST. LOUIS, MO (January 12, 2009) – HDA, Inc., a St. Louis based home plans company, features thousands of pre-drawn plans on their website, www.houseplansandmore.com. Their new partnership with R-Control expands HDA’s house plan offerings to include cutting edge energy efficiency. HDA now offers consumers greener homes because the plans can be drawn with Structural Insulated Panels (SIPs). Homes built with R-Control SIPs drastically increase energy efficiency compared to homes constructed with 2x4 or even 2x6 walls. This collaboration provides builders an alternative to the traditional stick frame building process and all 17,000+ house plans available on www.houseplansandmore.com can be converted to use SIPs for better energy efficiency.
R-Control SIPs are extremely strong building panels used to construct walls, roofs and floors. The structural system consists of expanded polystyrene insulation sandwiched between structural sheathing. This provides a durable, energy-efficient base for a new home or commercial building.
“We live in very cold and snowy mountain country, 30 below zero and 10' of snow accumulation at our 6,000 foot elevation is common in the winter. So we needed to build with the most energy efficient system we could use and R-Control SIPs fit the bill. Even during our coldest months in the Montana mountain winter we can heat our home for under $150/mo. We also needed to design our house for earthquakes and using R-Control SIPs is stronger than any other method of building,” says Mike Tobin, President of AFM Corporation.
Besides cost savings, there are several reasons to use R-Control SIPs for new home construction. One key reason is comfort because the interior home environment can be more economically controlled. Also, the added strength this product offers withstands large storms and earthquakes better than homes built with traditional stick framing. The speed of construction will also surprise homeowners. Contractors that use R-Control SIPs report 30% to 50% increased framing productivity.
R-Control SIPs are perfect for a wide range of residential and commercial projects providing consumers with strength, energy-efficiency and versatility. R-Control teaming up with HDA and the website, www.houseplansandmore.com allows new home plan buyers direct access to SIP construction since any of the 17,000+ house plans on HDA’s website can be converted to use SIPs with assistance from R-Control. In addition, R-Control has taken HDA’s 15 best-selling home plans and have already converted them to use SIPs. These plans can be viewed by clicking on the R-Control link on www.houseplansandmore.com’s home page. Also, every R-Control SIP is custom made according to provided specifications and drawings, so customers get exactly what they need for their homebuilding project.
As one of the leading pre-drawn home plan companies, HDA strives for excellence in the industry. HDA’s website, www.houseplansandmore.com represents the nation’s leading designers and architects and gives consumers access to a staggering collection of over 17,000 home and project plans that cover a wide range of architectural styles and sizes. Every home in their collection can be converted and constructed with SIPs to create greener and more efficient homes across the country. Please visit www.houseplansandmore.com and look for the R-Control SIP icon on the home page for additional information.
St. Louis (December 31, 2008) – HDA, Inc., a leading home plan company, will have a booth at the International Builder’s Show in Las Vegas January 20-23rd, 2009. Even with the downturn in the housing market, HDA feels their presence is important at the International Builder’s Show in order to strengthen relationships with designers, builders and publishers. In addition, HDA uses this largely attended show to promote their home plan website, www.houseplansandmore.com and publicize some of the great programs they offer to builders such as the Builder’s Advantage Program.
Builder’s Advantage, a free program, was created as a response to HDA’s consumers frequently asking the question, “Do you know a builder in my area?” The idea was to create a network of builders to list on HDA’s web site, www.houseplansandmore.com, which is categorized by state, so consumers buying house plans could easily find builders in their area. In addition, this allows free publicity for builders looking for consumers who are ready to build a new home.
HDA also provides exclusive benefits to participating builders including free ground shipping, 10% off home plan orders, discounted material lists and HDA Estimating software, free home plan publications, an emailed quarterly newsletter, and a toll-free builder line for fast and easy customer service access.
Professional homebuilders are given the opportunity to sign up for HDA’s Builder’s Advantage program when they visit the St. Louis-based company’s booth at the upcoming tradeshow. This unique program grants benefits to both participating builders and HDA’s general consumers by offering exclusive discounts and a helpful Locate-A-Builder section found on their web site, www.houseplansandmore.com.
When a homebuilder signs up at HDA’s booth they are given a free home plan book and will receive exclusive emails with special offers on plan purchases. Besides attending the show and signing up in person, builders can sign up for this free program easily through www.houseplansandmore.com.
HDA continues to search for more builders to join their network, which will not only help their sales increase but will also continue to be an invaluable tool for HDA’s other customers who are looking for builders. “We are excited to have the show in Las Vegas this year so that we can develop a wider network of builders and increase our number of builders in different areas of the country,” Jennifer Ernst, Marketing Supervisor said.
The International Builder’s Show is also a great opportunity to develop closer business relationships. “This show is perfect for meeting with designers, builders and vendors to build relationships that are mutually beneficial,” says Sue Pohlman, Director of Publication Services. “We have the opportunity to work our own booth and introduce www.houseplansandmore.com and display the various house plan books and magazines we publish,” Pohlman said.
In addition to their booth, HDA also has been invited to appear in the Lowe’s booth at the upcoming show. Pohlman continues, “Lowe’s partners with HDA on the Lowe’s Legacy Series home plan books so we also work the Lowe’s booth and talk to builders about this program and the great home plans Lowe’s has to offer.”
As one of the leading pre-drawn home plan companies, HDA strives for excellence in the industry. They offer more than 17,000 house plans available for purchase on their web site, from the nation’s top designers and architects. From luxury to cottage, traditional to contemporary, HDA has every desirable home plan feature covered. And with user-friendly search features allowing customers to search by house style, size, and estimated-cost-to-build, the task becomes simplified for builders looking to expand their collection of homes.
HDA’s booth at the International Builder’s Show is located in the Central Hall and is Booth #C4290. For more information on HDA, Inc., the Builder’s Advantage program, and to view the countless pre-drawn house plans they offer, please visit www.houseplansandmore.com.
HousePlansAndMore.com Goes "Green"
Innovative Web Site Focuses on Eco-Friendly Home Designs, Green Articles, Links and More
St. Louis (November 20, 2008) – Green homebuilding is undeniably the hottest trend in the housing industry. The growing concern for protecting the environment and energy efficiency has filtered into just about every product market imaginable, and has generated the focus for the latest additions to HDA’s home plan web site www.houseplansandmore.com.
On www.houseplansandmore.com, customers can easily find this terrific new green section by clicking the green box labeled, "Green Home Plans & Resources” on the main home page.
In addition to a featured "green" home plan and a variety of energy efficient house plans, this section features important articles that explain how to build and live green, home builders throughout the United States, green products and services, green resources such as books and blogs, a glossary of green terms, eco-friendly quick tips and frequently asked questions about “going green”.
"This positive trend is here to stay", says Kimberly King, Publications Manager for HDA, Inc. "Earlier this year, our quarterly magazine DesignAmerica, was featured as a ‘green’ issue and it was our most popular and best-selling issue ever. Adding this section of resources to our web site, www.houseplansandmore.com, was the next logical step. People are genuinely concerned about the environment while looking for ways to save money during this economic downturn. Energy efficiency and green building are sure to become standards in the future and we want to provide our customers with as much valuable information as we can.”
In addition to this terrific new green section, www.houseplansandmore.com offers a staggering collection of more than 17,000 home designs. With this vast quantity of plans, everyone searching for a home plan is sure to find exactly what they are looking for. Furthermore, www.houseplansandmore.com features many other articles on a variety of topics including home decorating, home building finishes, outdoor landscaping among others. HDA’s web site www.houselansandmore.com is the ideal web site for discovering the perfect house plan and finding the latest information on a variety of home-related topics. For more information on HDA, Inc., please visit www.houseplansandmore.com.
HDA Offers Over 800 Project Plans
HDA’s Do-It-Yourself Project Plans Are An Easy Way To Modify And Enhance Your Existing Home
St. Louis (October 30, 2008) – HDA, Inc., a St. Louis-based home plan publisher has redesigned their web site, www.projectplans.com, featuring their collection of do-it-yourself project plans. This web site showcases more than 800 projects ranging from fully equipped garage apartments to decorative yard art.
With the downturn in the current housing market, project plans sales are surprisingly on the rise and HDA, Inc. is meeting the needs of consumers by offering great-looking easy-to-build plans for garages, decks, sheds and more. As the housing struggles, homeowners are looking to do-it-yourself projects and additions to enhance their existing homes rather than looking to buy a new one.
The new, streamlined home page on www.projectplans.com makes it easy to find just the project plan you are looking for with categories including garages, sheds, decks & gazebos, buildings, home additions, backyard/indoor projects and yard art. Many of these plans come equipped with step-by-step instructions and materials lists to make the project even easier.
"Do-it-yourself project plans are a simple way to enhance the beauty and functionality of your home, plus increase the value," says Lagaila Baalman, HDA Manager of Design and Designer Relations.
Projectplans.com has something for everyone, whether they are looking for a sunroom add-on, poolside structure, vacation cabin, birdhouses, patio furniture, or toy chests. The thorough instructions and material lists help customers to create their project plans with ease, but HDA goes a step further with a fully-staffed technical assistance line available to answer any questions that may arise while building.
In addition to their project plans, HDA also offers more than 17,000 home plans available for purchase on www.houseplansandmore.com. Equipped with an abundance of search features, finding your dream home has never been easier. These home plans are also sectioned into categories to aid the search, ranging from Ranch to Luxury, Traditional to Contemporary, and everything in-between.
HDA, also publishes nearly 30 custom home plan books available nationwide at home improvement stores. For more information on their project plans, please visit www.projectplans.com. For corporate information, please visit www.hdainc.com.
HDA Introduces The Builder Of The Year Award
Builders Get A Chance To Win A Free Trip To The International Builders’ Show In Las Vegas
St. Louis (September 30, 2008) – HDA, Inc., a St. Louis-based distributing, publishing and merchandising company, is giving the builders who are members of their Builder’s Advantage Program a chance to share their successes with their first annual Builder of The Year award. With economic pressures continuing to challenge the building industry, many builders are taking steps to cut costs and build smarter in many ways. HDA would like to take the opportunity to reward one of the builders who has bought at least two sets of blueprints this year from them. When one of these builders shares some of their successes with HDA, they are entered into a contest to win a free trip to attend the International Builders’ Show in Las Vegas, Nevada from January 20th-23rd, 2009.
HDA would like to hear from the builders in the Builder’s Advantage Program and how they were able to remain successful during this housing downturn. By simply sharing their story and explaining their personal experience as a builder, the builders who are currently a part of their Builder’s Advantage Program can provide insight to other builders while getting the chance to win this award and attend the International Builders’ Show along with free airfare for two, a Builder of the Year plaque and an invitation to attend HDA’s cocktail party at the Las Vegas Hilton.
Builder’s Advantage, a free program, was created as a response to HDA’s consumers frequently asking the question, “Do you know a builder in my area?” The idea was to create a network of builders to list on HDA’s Web site, categorized by state, so consumers buying house plans could easily find builders in their area. In addition, this allows free publicity for builders looking for consumers who are ready to build a new home.
Adding to the publicity gathered from the Locate-A-Builder network, HDA provides exclusive benefits to participating builders including free ground shipping, 10% off home plan orders, discounted material lists and HDA Estimating software, free home plan publications, an emailed quarterly newsletter, and a toll-free builder line for fast and easy customer service access.
“With all of these amazing benefits, builders are curious as to what the catch is,” says Jenn Ernst, Marketing Supervisor for HDA. “At first they don’t understand why we would give them all of these things without getting a payment in return, but our goal is to gain customer loyalty so these builders continually look to HDA to purchase their home plans.”
It is easy to become a member of the Builder’s Advantage program. Visit HDA’s home plan website, www.houseplansandmore.com and join online or call 1-800-373-2646 and speak with a customer service representative. To be eligible for the free trip to Las Vegas, you must be a Builder’s Advantage member with at least two home plan purchases from HDA this year. Any home plan purchase before the contest deadline is included. All entries are due by December 1 th, 2008 and the winner will be chosen December 8th, 2008. Go to www.houseplansandmore.com’s home page for more information.
As a home plan publisher, HDA offers a staggering collection of more than 17,000 blueprint designs available for purchase on their Web site, www.houseplansandmore.com. They also publish approximately 30 home plan titles distributed to home improvement stores nationwide. Additionally, HDA distributes books and magazines to specialty retail customers including Michaels Crafts, Macy’s, Dollar General and Bed, Bath and Beyond. As a Merchandiser, HDA supplies industry-leading service to all of their stores. For more information on HDA, Inc., please visit www.hdainc.com.
St. Louis (August 22, 2008) – HDA, Inc., a premier home plan company, offers a one-stop shop for all builders and consumers with their innovative Web site, www.houseplansandmore.com. In addition to more than 17,000 various home plans available for purchase, visitors to this site will find an abundance of information and a community discussion arena within the St. Louis-based company’s latest interactive blog called OurBlogCabin.com.
Although around for more than a decade, the concept of blogging has only become a phenomenon within the past couple of years. Giving readers the chance to comment on any story, blogs create a social networking discussion point on any topic imaginable.
HDA’s newest blog, which can be found at www.OurBlogCabin.com or by linking from the homepage of www.houseplansandmore.com, began in July 2008. This engaging medium is perfect for visitors to obtain valuable information, tips and resources on a variety of topics for anyone with a passion for homes. Each month, www.OurBlogCabin.com poses a question to its visitors about a trend or topic related to homes, living or building. In addition, users can freely comment on any blog entry, offering their own point of view and advice from their own personal experiences. This consumer-to-consumer discussion creates an interactive online community that is highly valued, especially to those embarking on a completely new task. Users can also easily email their friends or coworkers any of the articles or topics featured.
With their latest blog, HDA strives to build strong, positive customer relationships. Purchasing a home plan and building a home can be one of the most exciting, yet stressful times in a person’s life. By offering informative questions and topics that create conversations, HDA hopes to ease this journey for everyone involved and form a sense of community.
One can find other resources on www.OurBlogCabin.com by searching the various "blogs we like" section, or by just browsing through the dated archives.
If a visitor is just starting out and still needs to purchase a home plan to build, HDA has them covered as well. Their site, www.houseplansandmore.com, offers more than 17,000 home blueprints available to purchase. As one of the leading home plan companies, their site offers top search features including a unique estimated-cost-to-build feature. Their home designs are also sorted into architectural style categories ranging from Ranch to Luxury, Contemporary to Beach Cottages and everything in-between. Anyone searching for a home or homes to build is sure to find just what they are looking for at houseplansandmore.com.
For more information on HDA, Inc., www.OurBlogCabin.com and the countless home plans they offer, please visit www.houseplansandmore.com.
St. Louis (July 30, 2008) – HDA, Inc., a premier home plan provider, is excited to announce the launch of their YouTube videos. The St. Louis-based company is thrilled to offer users a virtual tour of their leading home designs with clips of both exterior and interior photographs. And through their YouTube channel, users can quickly be linked to HDA’s home plan website, www.houseplansandmore.com, where more than 17,000 stock home plans are available for purchase.
YouTube, and many other social networking sites, has rapidly gained popularity to market virtually everything. Most companies are becoming aware that this venue is a huge plus for consumers to find their products. With free access to post and view, a company can gather many new contacts.
To take advantage of this new medium, HDA has created their own channel found at http://youtube.com/user/houseplansandmore, and produced videos to showcase many of their top-selling homes. They have created virtual tours of five luxury home plans with exterior and interior photos. In addition, users can find video montages of home plans in the following categories: luxury, ranch, country and log homes. A unique video featuring an energy efficient home plan is planned for the near future. Also, due to the popularity of garage plans, HDA’s channel also has access to a montage of garage project plans.
All of the home plans found on YouTube are available to purchase at www.houseplansandmore.com. In addition, this site offers access to more than 17,000 stock home plan designs, making this the perfect site to check out if you’re searching for your dream home. And with superb search features including style, square footage, dimensions, bedrooms, bathrooms, and estimated-cost-to-build, sorting through the vast quantity becomes a breeze.
The garage project plans can be found at www.projectplans.com. This site also showcases many other project plans including decks & gazebos, sheds, buildings, backyard & indoor projects, and yard art.
HDA is progressively targeting a growing network of internet users with their YouTube channel and videos. This leading publishing, merchandising and distributing company also creates nearly 30 custom home plan books available nationwide at home improvement stores such as Lowes. For more information on this innovative company, please visit their corporate website at www.hdainc.com.
St. Louis (June 30, 2008) – HDA, Inc., a St. Louis-based home plan publisher has redesigned their web site, www.projectplans.com, featuring their collection of do-it-yourself project plans. This web site showcases more than 800 projects ranging from fully equipped garage apartments to decorative yard art.
The new, streamlined home page on www.projectplans.com makes it easy to find just the project plan you are looking for with categories including garages, sheds, decks & gazebos, buildings, home additions, backyard/indoor projects and yard art. Many of these plans come equipped with step-by-step instructions and materials lists to make the project even easier.
"Do-it-yourself project plans are a simple way to enhance the beauty and functionality of your home, plus increase the value," says Lagaila Baalman, HDA Manager of Design and Designer Relations.
Projectplans.com has something for everyone, whether they are looking for a sunroom add-on, poolside structure, vacation cabin, birdhouses, patio furniture, or toy chests. The fully equipped instructions and material lists help customers to create their project plans with ease, but HDA goes a step further with a fully-staffed technical assistance line available to answer any questions that may arise.
In addition to their project plans, HDA also offers more than 17,000 home plans available for purchase on www.houseplansandmore.com. Equipped with an abundance of search features, finding your dream home has never been easier. These home plans are also sectioned into categories to aid the search, ranging from Ranch to Luxury, Traditional to Contemporary, and everything in-between.
HDA, also publishes nearly 30 custom home plan books available nationwide at home improvement stores. For more information on their project plans, please visit www.projectplans.com. For corporate information, please visit www.hdainc.com.
St. Louis (Apr. 30, 2008) – HDA, Inc., a St. Louis-based home plans company, is excited to announce the release of the new issue of Luxury Home Plans. This is the second installment for the annual magazine that features 101 gorgeous home plans from the nation’s top designers and architects. This publication is on sale now until Dec. 31, 2008, at home improvement stores across the United States.
Plans included in this luxury collection range from a cozy 1,960 square feet to an expansive 7,893 square feet of living area. A variety of styles are featured, including one-level living, Colonial mansions, Mediterranean estates, Rustic retreats and European castles. Anyone planning to build a lavish home, or those just dreaming about their next step, will enjoy flipping through this magazine and picking out the design that fits them the best.
And with exterior and interior photographs filling the pages, along with detailed captions, these designs come alive and tell a story to readers. Seeing the blueprint’s finished product is a true plus for anyone interested in building from a specific stock plan. Also, with the beautiful photography, this publication will be right at home as part of a coffee table collection.
An abundance of home plan books inundate the racks of retail stores, and therefore, having a book of highly specialized plans makes it easier for consumers to find just the home plan they are looking for. HDA’s first issue of Luxury Home Plans magazine was a constant best-seller in the industry and created the need for this second installment.
HDA offers many other publications including titles such as One Story Living, Expressions of Home Plans, and Casual Country Home Plans, as well as a quarterly magazine, DesignAmerica – all of which can be purchased at hardware stores nationwide.
In addition, their Web site www.houseplansandmore.com offers a staggering collection of more than 15,000 designs. With this vast quantity, every home plan searcher is sure to find exactly what they are looking for. The easy search options allow users to filter results by square footage, dimensions, bedrooms, bathrooms, and even estimated-cost-to-build. And, because some designs may be close but not quite perfect, HDA provides a simple modification service to customize any plan purchased from their Web site or plan books.
The Web site also offers informative articles to help builders and consumers along in their journey of building, financing and decorating their new home.
For more information on HDA, Inc., their home plan publications, and to view the countless home plans they offer, please visit www.houseplansandmore.com.
HDA, Inc. Doubles Builder Network
International Builder’s Show Proved Beneficial To Increase Numbers
St. Louis (March 3, 2008) – HDA, Inc., a leading home plan company, nearly doubled their builder network while signing up new members at the International Builder’s Show in Orlando last month. Professional homebuilders were given the opportunity to sign up for HDA’s Builder’s Advantage program as they visited the St. Louis-based company’s booth at the tradeshow. This unique program grants benefits to both participating builders and HDA’s general consumers by offering exclusive discounts and a helpful Locate-A-Builder option found on their Web site, www.houseplansandmore.com.
Builder’s Advantage, a free program, was created as a response to HDA’s consumers frequently asking the question, “Do you know a builder in my area?” The idea was to create a network of builders to list on HDA’s Web site, categorized by state, so consumers buying house plans could easily find builders in their area. In addition, this allows free publicity for builders looking for consumers who are ready to build a new home.
Adding to the publicity gathered from the Locate-A-Builder network, HDA provides exclusive benefits to participating builders including free ground shipping, 10% off home plan orders, discounted material lists and HDA Estimating software, free home plan publications, an emailed quarterly newsletter, and a toll-free builder line for fast and easy customer service access.
“With all of these amazing benefits, builders were curious as to what the catch was,” says Jenn Ernst, Marketing Coordinator for HDA. “At first they didn’t understand why we would be giving them all of these things without getting a payment in return, but our goal is to gain customer loyalty so these builders continually look to HDA to purchase their home plans.”
When a homebuilder signed up at HDA’s booth they were given a free home plan book and will shortly receive exclusive emails with special offers on plan purchases. Additional builders can sign up easily through www.houseplansandmore.com.
HDA continues to search for more builders to join their network, which will not only help their sales increase but will also continue to be an invaluable tool for HDA’s other customers who are looking for builders. “We are excited to have the show in Las Vegas next year so that we can develop a wider network of builders and increase our number of builders in different areas of the country,” Ernst said.
As one of the leading pre-drawn home plan companies, HDA strives for excellence in the industry. They offer more than 15,000 house plans available for purchase on their Web site, from the nation’s top designers and architects. From cottage to mansion, traditional to contemporary, HDA has every desirable home plan feature covered. And with user-friendly search features allowing customers to search by house style, size, and estimated-cost-to-build the task becomes simplified for builders looking to expand their collection of homes.
For more information on the Builder’s Advantage program, and to view the countless pre-drawn home plans they offer, please visit www.houseplansandmore.com, or call 1-877-BILD HDA (245-3432).
St. Louis (Feb. 22, 2008) – HDA, Inc., a premier home plan company, offers a one-stop shop for all builders and consumers with their innovative Web site, www.houseplansandmore.com. In addition to more than 17,000 various home plans available for purchase, visitors to this site will find an abundance of information and a community discussion arena within the St. Louis-based company’s interactive blog.
Although around for more than a decade, the concept of blogging has only become a phenomenon within the past couple of years. Giving readers the chance to comment on any story, blogs create a social networking discussion point on any topic imaginable.
HDA’s blog, which can be found at blog.houseplansandmore.com, began in September 2006. This engaging medium is perfect for visitors to obtain valuable information and resources on a variety of topics within the homebuilding industry. In addition, users can freely comment on any blog entry, offering their own point of view and advice from their personal experiences. This consumer-to-consumer discussion creates an interactive online community that is highly valued, especially to those embarking on a completely new task. Users can also easily email their friends or coworkers any of the articles.
With their blog, HDA strives to build strong, positive customer relationships. Purchasing a home plan and building a home can be one of the most exciting, yet stressful times in a person’s life. By offering informative articles that create conversations, HDA hopes to ease this journey for everyone involved.
One can find articles on HDA’s blog by searching the various categories or by just browsing through the dated archives. Topics include Getting Started, Home Financing, Home Maintenance, Exterior Home Finishes, Interior Decorating, Outdoor Ideas, and more. Exclusive tips will inspire and inform everyone from the novice homebuilder to the most experienced.
If a visitor is just starting out and still needs to purchase a home plan to build, HDA has them covered as well. Their site, www.houseplansandmore.com, offers more than 17,000 home blueprints available to purchase. As one of the leading home plan companies, their site offers top search features including a unique estimated-cost-to-build feature. Their home designs are also sorted into architectural style categories ranging from Ranch to Luxury, Contemporary to Beach Cottages and everything in-between. Anyone searching for a home or homes to build is sure to find just what they are looking for at houseplansandmore.com.
For more information on HDA, Inc., their company blog and the countless home plans they offer, please visit www.houseplansandmore.com.
St. Louis (Jan. 29, 2008) – Thousands and thousands of home plans saturate the pre-drawn blueprint industry on the Internet. One may find this a bit intimidating to begin their search for the perfect home plan. HDA, Inc., however, offers specialized home plan books that turn the hunt for a dream home into an exciting adventure. And three brand new titles published by the St. Louis-based publisher and distribution company prove to showcase stunning, segmented collections of designs.
The recently released publications, Casual Country Home Plans, Water’s Edge Home Plans, and Home Plans for a Smaller Lot, can be found at home improvement stores across the nation. Featuring all color images, with an abundance of photos, all three books stand out among the crowd of home plan book selections. And with groups of concentrated styles, customers can easily reach for the book filled with the home type of their choice.
Casual Country Home Plans is the largest of the three with more than 425 plans available for purchase. Ranging from small to large, this collection features homes designed with gorgeous porches, charming dormer windows and floor plans designed for family living. And on almost every plan page, readers can enjoy exciting home and garden facts and tips. Also included in this book is a group of 60 Country Project Plans to spice up either the inside or outside of your new home.
Water’s Edge Home Plans offers more than 250 beautiful designs, including 10 featured plans on double-page spreads filled with stunning photography. Readers can effortlessly imagine the tranquility of living on the water in one of these amazing designs. With superb images and stories for every home, this publication can easily be a coffee table book for family and friends to browse through at any time.
Home Plans for a Smaller Lot includes more than 240 home plans featuring designs that stick to a limited footprint. Following the urban housing trend where lots are generally narrow, these home plans are all within 40 feet or less wide and 85 feet or less deep. Many plan pages include rear views of the home, allowing readers to better visualize what the finished design will look like.
HDA offers many other publications including titles such as One Story Living, Expressions of Home - Home Plans, and Luxury Home Plans, as well as a quarterly magazine, DesignAmericaTM – all of which can be purchased at Lowe’s stores across the United States.
In addition, their Web site www.houseplansandmore.com offers a staggering collection of more than 15,000 designs. With this vast quantity, every home plan customer is sure to find exactly what they are looking for. And, because some designs may be close but not quite perfect, HDA provides a simple modification service to customize any plan purchased from their Web site or plan books.
For more information on HDA, Inc., their home plan publications, and to view the countless home plans they offer, please visit www.houseplansandmore.com.
St. Louis (Jan. 15, 2008) – Searching for your dream home is no doubt a daunting task. HDA, Inc., a leading home plan company, alone offers more than 15,000 home designs on their Web site, www.houseplansandmore.com. With this sheer volume, your search may be like trying to find a needle in a haystack. But with nearly 50 home plan style categories, HDA makes the feat of finding the perfect plan an enjoyable journey.
On www.houseplansandmore.com, customers will easily spot the Architectural Styles collections, ranging from Bungalows and Cottages to Luxury mansions and everything in-between. Standard groupings include Ranch, Country, Traditional, Contemporary, Waterfront, Victorian, Colonial, Tudor, Log, and many more. With categories this specialized, the set of plans in any search is drastically reduced, making the search more straightforward and simple for any user.
HDA goes a step further by adding a group of Specialty Architectural Styles that will additionally dissect the amount of plans, giving customers the opportunity to effortlessly find the specific, unique plan they are looking for. These categories include Neoclassical, Acadian, Shingle and Greek homes, among several others.
If you are unsure what a specific style encompasses, the site explains in detail what each category means and what type of homes you will find in each collection. Just click on the style link and you will be treated to an architectural history lesson.
HDA strives to make the process of buying a home plan as simple as possible. And with their streamlined categories, the job is definitely made easier. In addition, visitors to www.houseplansandmore.com are able to become registered users of the site, fill out a survey, and have targeted home plans emailed to them directly. By answering a few questions, HDA will learn what styles a user is most interested in and do most of the searching for them.
Additional search features on www.houseplansandmore.com include narrowing the field by dimensions, square footage, number of bedrooms and baths, and estimated cost to build. And with articles addressing topics on finding a home site, selecting a contractor, designing your landscape and interior decorating, all tasks involved in building a dream home are covered.
For more information and to view the countless home plans HDA offers, please visit www.houseplansandmore.com.
HDA, Inc. Gears Up for the 2008 International Builders' Show
St. Louis based distributing, publishing and merchandising company to exhibit best-selling home and project plan publications at the biggest event in the building industry
St. Louis (January 10, 2008) – HDA, Inc. will add a spark to the 2008 International Builders’ Show (IBS) with the hottest home and project plan publications in the industry February 13-16 in Orlando, Florida.
“HDA is excited about this year’s show and the opportunity to meet designers and builders interested in our publications featuring the best in pre-drawn plans,” said Jennifer Ernst, marketing coordinator at HDA.
The St. Louis-based company will have its own booth at the IBS providing an assortment of its exclusive publications featuring pre-drawn house plans from some of the nation’s top designers and architects. The plans are part of a seamless collection of more than 15,000 home plans that can be viewed and purchased at www.houseplansandmore.com and www.projectplans.com.
In addition, builders are encouraged to receive special discounts and offers on home plan materials and purchases by joining HDA’s Builder’s Advantage Program at the show. When signing up for the program, builders will receive a complimentary copy of Builder’s Preferred Home Plans. Designed with the builder in mind, this digest-sized publication includes more than 175 spectacular home plans in full color.
“The IBS provides an excellent opportunity for HDA to find builders across the U.S. and Canada that we can refer to customers who are looking for a builder in their area,” Ernst said.
The National Association of Home Builders will kickoff this four-day building industry expo featuring more than 1,900 exhibitors, 300 education sessions and 100,000 building industry professionals in the residential and light commercial construction industries.
The IBS will be held from 9:30-5 p.m. on Wednesday-Friday, February 13-15 and 9:30-2 p.m. on Saturday, February 16 at the Orange County Convention Center in Orlando, Florida. Please visit HDA at the IBS Show, Booth #W3793. Go to www.buildersshow.com for registration and additional information about the show.
Don’t miss the opportunity to view HDA’s latest home plan and project plan publications, while taking pleasure in Orlando’s more than 95 attractions, including scores of restaurants, retail shops and golf courses.
HDA, Inc. Launches E-Campaign
Savvy Software Helps Company Stay In Touch With Top Customers
St. Louis (Dec. 15, 2007) – With product information inundating the average consumer, companies struggle to find the perfect balance of staying in touch without being seen as a nuisance. HDA, Inc., an industry-leader home plans company, has found a way to maintain this balance with the use of a web-based software program called CampaignerPro.
This software allows HDA to automate their email marketing campaign to ensure they stay on the minds of potential customers. By setting up their campaign, HDA will easily be able to contact all visitors who create a login and password for their Web site, www.houseplansandmore.com.
“Our business is continuing to grow on the Web, and we need to further utilize the marketing tools provided to draw customers to our site that will make a home/project plan purchase from HDA,” says Jennifer Ernst, Marketing Coordinator for HDA. “CampaignerPro gives us the ability to automate email campaigns which is extremely helpful to this initiative.”
HDA's system is set up to send out a “Welcome” email to any new visitors to their Web site, showcasing the many exciting features of their site. Another email targets professional homebuilders to inform them about their Builder’s Advantage Program that offers exclusive discounts and benefits. From then, three emails a month will be sent out including featured home plans, featured project plans and exciting offers and company information.
The automation of the emails guarantees a consistent flow of contact with HDA’s current and potential customers. “These emails inform consumers and provide a differential advantage so they come to us before the competition,” says Ernst. “We are creating visually pleasing emails to keep HDA in the front of consumers’ minds three times a month.”
On houseplansandmore.com, visitors can view more than 15,000 home plans and more than 500 do-it-yourself project plans. With this vast quantity, the emails displaying five featured plans each month will be a big help to customers searching for their dream home or project plan addition. And the Web site offers user-friendly search features such as search by style, size, and estimated cost to build, further simplifying the process. Also, an exciting new addition to the site is the Photo Gallery that gives visitors the chance to take a tour through some of the homes built from HDA pre-drawn plans.
For more information on HDA, Inc. and to view the countless pre-drawn home and project plans they offer, please visit www.houseplansandmore.com, or call 314-770-2222.
St. Louis (Nov. 16, 2007) – For more than 20 years, HDA, Inc., has been creating best-selling titles to showcase their top house and project plans. The St. Louis based company, founded in 1983 as a home plan company, distributes their books to many retail stores across the country, including Lowe’s. Finding a home plan or do-it-yourself project plan has never been easier and more rewarding than with these colorful books.
With more than 20 years of experience publishing home plan and project plan books, HDA is one of the industry’s most prominent faces. And as a book distributor for more than seven years, HDA has learned how to evolve as a publisher by watching industry trends and staying at the forefront with their design and home plan collections.
HDA creates home plan books in a wide variety, making it easy for customers to find the exact style of home they are looking for. Titles include One Story Living, Small Home Plans, Casual Country Home Plans, Water’s Edge Home Plans, Luxury Home Plans, among countless others. HDA also publishes a quarterly magazine titled, DesignAmerica™, that features a different home plan style each issue. HDA publications feature homes in all color, including many photographs, to make it even easier to visualize their home plans as a finished product.
HDA also offers do-it-yourself project plans available for purchase, including garages, sheds, decks, gazebos, indoor & outdoor projects, yard art and wall art. Most of these plans can be found in their all color Biggest Book of Project Plans, which categorizes the plans into sections so you can easily find the project you’re looking for.
These publications allow the customer to browse through the pages and really get to know the house or project plan they are thinking of purchasing. And with front to back in full color, these books are a joy to browse through just to dream.
In addition to the publications found at Lowe’s stores across the country, consumers can find all of HDA’s house plan and project plans on their website www.houseplansandmore.com. This site is packed with more than 15,000 home plans and special features to make the process of finding your dream home even easier, including an abundance of search options and an estimated-cost-to-build by zip code calculator.
Whether purchasing a pre-drawn house or project plan from one of the colorful books or the user-friendly website, HDA ensures a product that is state-of-the-art and easy-to-read with an end result matching your original dream.
St. Louis (Oct. 20, 2007) – It’s no secret that consumers are turning to the Internet for more and more purchases. For a company to stay at the top of their industry, they must employ a stimulating, yet user-friendly Web site, that makes it to the front page of any search engine. HDA, Inc., a St. Louis-based distributing, merchandising and publishing company, has recently added features to their home plan site, www.houseplansandmore.com, to meet this need.
With more than 15,000 home plans to choose from, users may find the task of searching for a new home a bit daunting. But with HDA's new search features, finding just the home plan you’re looking for is a breeze. Consumers are able to search by home plan style, size, and by estimated cost-to-build. HDA lists more than a dozen home plan style categories, with characteristics listed of each, as a way to narrow the field and pinpoint what type of house is your dream home. And the cost-to-build tool is a unique feature that allows the home plan searcher to ensure they will stay within their set budget.
In addition, a brand new Photo Gallery has been added to give consumers a true feel for the home they are interested in purchasing. Visitors to the site can click on the Photo Gallery to view all plans with photos available, or when viewing a single plan, click on the camera icon to view available photos. It is a fun and simple way to take the customer on a virtual tour through the home.
“In today’s world everyone turns to the Internet for information, and now anyone with a desire to build can turn to www.houseplansandmore.com, the one-stop shop on the electronic highway for all the building information they need,” said Larry Rigg, Senior Designer at HDA. “Our Web site offers variable search options to make it easy to choose from thousands of home plans and projects complete with material outlines, building estimates, customizing, photo galleries, a builder locater service, legal help, and more.”
In the site’s Resource Center users will find an abundance of articles to assist them through the home building journey. Articles cover every topic – from how to select the best contractor to how to decorate the house when it’s complete. A blog site is also offered, featuring a new topic each week for users to read and share their comments.
With all of these additions, www.houseplansandmore.com has risen to the top of search engines, gaining more and more visitors. “Within the web world, e-marketing has never been more valuable, and in the past few months, HDA's content-rich home plan site has hoisted itself to the top results in the major three search engines, Google, Yahoo! and MSN,” said Sihn Starr Rossi, Webmaster at HDA. “With all of our additions, we have made our site more available, more user-friendly and more unique.”
To see the upgraded Web site, and to find more information about HDA, Inc., please visit www.houseplansandmore.com or call 314-770-2222.