HDA, Inc. has grown from a home plan provider into the nation’s most successful distributor of books and magazines to the home improvement, craft,
home décor, discount, kid’s, office and cooking specialty retail channels. HDA customizes its programs to fit the needs of all its retail partners,
using a great mix of books, magazines, cross-merchandisers and promotional displays. The turn-key programs that HDA category and vendor manages for
its retail partners such as Lowe’s, Dollar General and Michaels have flourished, demonstrating superb performance in comparable store sales, inventory
turn and return on investment.