CATEGORY MANAGEMENT

HDA provides a one-stop resource for books and magazines that target consumer demographics and directly relate to product assortment. We also create custom publications suited for the needs of each individual retailer. Our category management team chooses titles based on trends, data analysis and product assortments available in the stores. We partner with publishers to maximize the quality and assortments of publications in retail stores and deliver a high level of service with six large distribution facilities and our in-house merchandising team, HDA Merchandising.

We distribute books and magazines for more than 150 key publishers from major trade publishers to specialty publishers, in categories ranging from craft & hobby to mass market best-sellers. Our largest accounts include Michaels Arts & Crafts, Lowe’s Home Improvement, Dollar General, Menards, Macy’s, The Great Indoors and Bed Bath & Beyond.